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Category: Analysis

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Analysis, Literary Events

Notes from the First Creator Expo

Dan Gerstein reflects on the first-ever Creator Expo.
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Analysis, Pros on Prose

Are There Just Seven Plotlines?

Jeff Swystun analyzes the seven major plotlines in storytelling and shares how they can be applied to businesses.
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Analysis, Creative Writing

Yogababble: The Narrative Disguising of Brands

Jeff Swystun breaks down the latest craze in corporate speak from certain brands: yogababble.
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Analysis, Speechwriting

Speaking While Female Takes Cue from a Legacy of Women Orators

Friend of Gotham Dana Rubin previews her new anthology of speeches by women throughout history.
Speechwriting
Analysis, Speechwriting

Et tu, Harvard Business Review?

Gotham friend David Murray refutes the notion that scripted speeches are dead.
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Analysis

Debating the Bad Art Friend

The Gotham team takes on the NYT Magazine story that set the Twitterverse aflame.
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Analysis, Publishing News

Small Publishers Change the Playing Field

More and more new publishing models are emerging--which will prove best for authors?

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