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Category: Analysis

Dan Gerstein reflects on the first-ever Creator Expo.
Jeff Swystun analyzes the seven major plotlines in storytelling and shares how they can be applied to businesses.
Jeff Swystun breaks down the latest craze in corporate speak from certain brands: yogababble.
Friend of Gotham Dana Rubin previews her new anthology of speeches by women throughout history.
Gotham friend David Murray refutes the notion that scripted speeches are dead.
The Gotham team takes on the NYT Magazine story that set the Twitterverse aflame.
More and more new publishing models are emerging--which will prove best for authors?

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