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Category: Analysis

Gotham's Director of Brand Strategy Georgina Levitt takes on the gender wage gap in the gig economy.
Dan Gerstein reflects on the first-ever Creator Expo
Jeff Swystun analyzes the seven major plotlines in storytelling and shares how they can be applied to businesses
Jeff Swystun breaks down the latest craze in corporate speak from certain brands: yogababble
Friend of Gotham Dana Rubin previews her new anthology of speeches by women throughout history
Gotham friend David Murray refutes the notion that scripted speeches are dead
The Gotham team takes on the NYT Magazine story that set the Twitterverse aflame
More and more new publishing models are emerging--which will prove best for authors?

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