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Category: Analysis

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Analysis, Publishing Advice

J.R. Moehringer Reveals Future of Ghostwriting

J.R. Moehringer did a public service for ghostwriters when he shared seemingly private details about his working relationship with Prince Harry for his book Spare.
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Analysis, Words to the Wise

Ghostwriters Don't Always Need To Stay Behind the Screen

For years, authors told their big ideas and life stories working storytelling experts. Usually, those ghostwriters remained behind the scenes. That's changing.
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Analysis, Writing Advice

Should You Write Your Book Yourself, Get a Coach, or Hire a Ghostwriter? A Few Things to Consider…

Gotham friend Rick Killian shares his tips for how to get your book out in the world.
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Analysis

The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality

Gotham friend Michelle Garrett does a deep dive on the hot topic of ChatGPT.
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Analysis, Words to the Wise

The Post-Covid Gig Economy: Just Another Glass Ceiling for Women?

Gotham's Director of Brand Strategy Georgina Levitt takes on the gender wage gap in the gig economy.
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Analysis, Literary Events

Notes from the First Creator Expo

Dan Gerstein reflects on the first-ever Creator Expo
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Analysis, Pros on Prose

Are There Just Seven Plotlines?

Jeff Swystun analyzes the seven major plotlines in storytelling and shares how they can be applied to businesses
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Analysis, Creative Writing

Yogababble: The Narrative Disguising of Brands

Jeff Swystun breaks down the latest craze in corporate speak from certain brands: yogababble
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Analysis, Speechwriting

Speaking While Female Takes Cue from a Legacy of Women Orators

Friend of Gotham Dana Rubin previews her new anthology of speeches by women throughout history
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Analysis, Speechwriting

Et tu, Harvard Business Review?

Gotham friend David Murray refutes the notion that scripted speeches are dead

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