If institutions are going to become more culturally sensitive, their communicators have to be more than well-intentioned. Rather than trying to walk in the other person’s shoes—how about let’s hire a communicator who walks in her own shoes, all the way to work?
If there’s been one prevailing sentiment among speechwriters across all that time, it’s a wish that their leaders would be more candid, more expressive—say something more meaningful than the platitudes they cling to.
The fate of your keynote speech has been up in the air for weeks, and today you finally got the word: That association meeting or annual conference you were eagerly anticipating will now be a virtual event because the coronavirus remains a threat. What does that mean for you and your keynote speech?
Alicia Ostarello and Angie Sommer are cofounders of Vow Muse, a ghostwriting service for all the special moments in your life including custom-written vows, speeches, and ceremonies. In this post they will be talking about their company and how to write a perfect wedding toast.
Did you know that before Guy Snodgrass served for two years as director of communications and chief speechwriter to U.S. Secretary of Defense James Mattis, he flew Navy fighters in combat and was a TOP-GUN instructor?