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Gotham Ghostmasters

WE MEAN BUSINESS

A Professional Development Program from Gotham Ghostwriters

As the journalism field evolves and publishing expands in nontraditional ways, ghostwriting presents many opportunities for seasoned writers to apply their craft in new, income-generating ways.

GHOSTMASTERS is designed to help writers:

Launch and nurture a successful ghostwriting practice with confidence

Acquire practical business advice and insights from industry experts

Diversify and grow their income streams

Professional development opportunities taught by industry experts:

Online Courses & Webinars 

Conferences & Events

Coaching

Ghostmasters 101: How to Break Into the Business of Ghostwriting

September 30-October 4, 2024
and
October 7-11, 2024

1-2:15 p.m. ET Monday-Thursday
1-2:30 p.m. ET Friday

Learn everything you need to know to launch your ghostwriting business in this two-week class.

In a ten-session live online course, Ghostmasters 101: How to Break Into the Business of Ghostwriting, you’ll get step-by-step guidance on how to find clients, practical advice on how to close a deal, and useful tools like contract templates. In addition, you’ll hear personal stories from our master instructors who’ve made significant income from ghostwriting and even penned best sellers. 

Cost: $1,100

Super Early Pricing (June 5-July 5, 2024): $795

Early Bird Pricing (July 6-August 6, 2024): $895

What's included

Ten classes on the business side of ghostwriting. Each class will be 75-90 minutes and will include a Q&A session.

Why it’s valuable

Adopting a business mindset is necessary if you want to adapt your existing writing skills in new, practical, incoming-generating ways.

Who the course is for

Writers, journalists, authors, and communications professionals who want to accelerate their earning curve—by making income on the side or starting a small business.

How it Works

Over two weeks, Toni Robino will host series of engaging, conversational lessons taught by master instructors working professionally in the field of ghostwriting.  

The curriculum includes 10 classes, each one followed by a Q+A session. Classes will include candid conversations that comprehensively cover business fundamentals such as contracts, payment structures, and negotiations as well as more nuanced ghostwriting strategies on how to listen deeply, submerge your ego, and capture the author’s voice. Together, the ghosts will share best-in-class insights on how to get a successful ghostwriting practice off the ground.

By the end of the course, you’ll understand how to get started and what it takes to succeed.

Ghostmasters 101 is conducted via Zoom webinar. Before each session, we’ll email simple directions to join the webinar.  

Can’t make a session? After each session, we’ll email a link to the webinar recording.

Curriculum

WEEK 1 - SEPTEMBER 30-OCTOBER 4, 2024

Make Your Business Plan

Monday, September 30, 1 - 2:15 p.m. ET

Determine your value proposition, comparative advantage, target market, etc.

Instructor

Toni Robino

Co-Instructor

Dan Gerstein

Build Your Infrastructure

Tueday, October 1, 1 - 2:15 p.m. ET

Figure out fees and fee structures, contracts, accounting, etc.

Instructor

Toni Robino

Co-Instructor

Marcia Layton Turner

Be a Visible Ghost

Wednesday, October 2, 1 - 2:15 p.m. ET

Shape your online presence, spread the word about your practice, and generate leads.

Instructor

Toni Robino

Co-Instructor

Pauleanna Reid

Cultivate Clients

Thursday, October 3, 1 - 2:15 p.m. ET

Identify where to find clients and how to engage them.

WEEK 2 - OCTOBER 7-11, 2024

Instructor

Toni Robino

Co-Instructor

Salwa Emerson

Close the Deal

Friday, October 4, 1 - 2:30 p.m. ET

A basic primer on negotiating terms and protecting your interests (includes a sample contract). Explore the psychology of closing.

Instructor

Toni Robino

Co-Instructor

Dan Gerstein

WEEK 2 - OCTOBER 7-11, 2024

Win the Confidence Game

Monday, October 7, 1 - 2:15 p.m. ET

Earn and keep a client’s trust, from the first interview through the final chapter.

Instructor

Toni Robino

Co-Instructor

Alice Sullivan

Know They Client

Tuesday, October 8, 1 - 2:15 p.m. ET

Learn the fine art of submerging your ego and capturing the author’s voice.

Instructor

Toni Robino

Co-Instructor

Jordan Michael Smith

Design a Smooth Process

Wednesday, October 9, 1 - 2:15 p.m. ET

Develop an effective, repeatable approach that you can customize for your clients.

Instructor

Toni Robino

Co-Instructor

Erika Winston

Publishing 101

Thursday, October 10, 1 - 2:15 p.m. ET

Demonstrate knowledge of the industry and the marketplace in order to allow you to help clients to choose their best path forward.

Instructor

Toni Robino

Co-Instructor

Emily Heckman

Write a Proposal They Can't Refuse

Friday, October 11, 1 - 2:30 p.m. ET

Acquire tips and tricks for developing book proposals that sell.

Instructor

Toni Robino

Co-Instructor

Catherine Whitney

Don’t be spooked by the ghostwriting biz.
Find out what it takes to succeed.

For more information about Gotham Ghostmasters and Ghostmasters 101:  How to Break into the Business of Ghostwriting

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