Blog

Gotham president Dan Gerstein recently joined host Josh Elledge on The Thoughtful Entrepreneur podcast. The podcast was created to “encourage entrepreneurs to share not only their expertise...

“So what?” is one of four tests that agents and editors will apply to your book proposal. They want to know—and fast—why this book is unique, and why readers would be motivated to buy it.

You may be a writer, but you need to also consider yourself a marketer if you want readers to find your work.

It’s sometimes difficult to identify the mistakes that stem from poor planning. The first step to correcting them is knowing what they look like.

I have found that, no matter how efficacious the program or credentialed the author, it is a rare thing indeed to find a self-help manuscript that is written with clarity and depth and with just the right amount of encouragement and spirit.

Like any craft, writing has fundamentals that shouldn’t be ignored. (Let’s not confuse you’re and your in any context!) That said, there’s a lot of advice out there… but...

If institutions are going to become more culturally sensitive, their communicators have to be more than well-intentioned. Rather than trying to walk in the other person’s shoes—how about let’s hire a communicator who walks in her own shoes, all the way to work?

The following advice will help you forge a strong, amicable, and productive partnership — whatever side of the margin you are on.

So you’ve written a book. Great! You finally have a complete manuscript, possibly after years of working on it. Are you finished? Absolutely not! You now have...

Shannon Kyle is one of the founding members of United Ghostwriters. Rather than being a traditional business or agency, United Ghostwriters describes itself as “simply a group of...

Former Arizona state senator Bob Worsley uncovers the surprising beginnings of modern anti-immigration sentiments in his book, The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing...

I’m ashamed to admit that after 2 ½ years as an English Major in college, I am finally learning how to use a comma correctly. For reference,...