Blog

Dan Gerstein reflects on the first-ever Creator Expo.

Jeff Swystun analyzes the seven major plotlines in storytelling and shares how they can be applied to businesses.

Jeff Swystun breaks down the latest craze in corporate speak from certain brands: yogababble.

Writers who worry about style more than substance think they’re going to make a career out of cool. It never works.

Writing groups and partnerships were principally about accountability. One person holding the other to account in order to spur them in some way – a transaction if you would. And of course, they can be.

In part two of this two part series, Friend of Gotham Toni Robino discusses how to avoid hiring the wrong ghostwriter with editorial director Nate Roberson.

In part one of this two part series, Friend of Gotham Toni Robino interviews editorial director Nate Roberson about finding the right ghost match.

Friend of Gotham Dana Rubin previews her new anthology of speeches by women throughout history.

Ghostwriting legend William Novak shares insights from his storied career.

Gotham friend David Murray refutes the notion that scripted speeches are dead.

The Gotham team takes on the NYT Magazine story that set the Twitterverse aflame.

More and more new publishing models are emerging--which will prove best for authors?