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Author: Jeff Swystun

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Analysis, Pros on Prose

Are There Just Seven Plotlines?

Jeff Swystun analyzes the seven major plotlines in storytelling and shares how they can be applied to businesses
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Analysis, Creative Writing

Yogababble: The Narrative Disguising of Brands

Jeff Swystun breaks down the latest craze in corporate speak from certain brands: yogababble
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Writing Advice

How Blogging Has Influenced Writing (And How to Write Better Blog Posts)

Writing is an art form. Blogging must correct the ‘quantity over quality’ mission it currently pursues. Here are ways to make that correction.
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Free(lance) Advice, Pros on Prose

Stop Writing to Improve Your Writing

There are two terms writers detest. The first is, “writer’s block”. The second is, “The bar is closing.” In all seriousness, getting stuck is frustrating. Writing is...

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