Author: Jeff Swystun

Jeff Swystun analyzes the seven major plotlines in storytelling and shares how they can be applied to businesses

Jeff Swystun breaks down the latest craze in corporate speak from certain brands: yogababble

Writing is an art form. Blogging must correct the ‘quantity over quality’ mission it currently pursues. Here are ways to make that correction.

There are two terms writers detest. The first is, “writer’s block”. The second is, “The bar is closing.” In all seriousness, getting stuck is frustrating. Writing is a complex act. It is self-expression. Writing shares ideas and stories. Everyone has those in the head and heart. We may understand them but putting them down on paper so others comprehend what the writer wants is an awesome challenge.