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Author: David Murray

Gotham friend David Murray refutes the notion that scripted speeches are dead.
If institutions are going to become more culturally sensitive, their communicators have to be more than well-intentioned. Rather than trying to walk in the other person’s shoes—how about let’s hire a communicator who walks in her own shoes, all the way to work?
Exec comms has changed from corporate window-dressing to society-saving work. Are you up for this?
If there’s been one prevailing sentiment among speechwriters across all that time, it’s a wish that their leaders would be more candid, more expressive—say something more meaningful than the platitudes they cling to.
Speeches are still taking place, and speechwriters still matter—as they always have and always will.
If you're writing for free—or speaking for free—you should be able to say in a sentence or two, what you're getting out of it, or why you've decided to give your talent as a gift.
Did you know that before Guy Snodgrass served for two years as director of communications and chief speechwriter to U.S. Secretary of Defense James Mattis, he flew Navy fighters in combat and was a TOP-GUN instructor?
If you are not feverishly working on a memo or a crafting an executive presentation or researching an internal position paper on the subject of how your leader describes your company’s position in society, then you are one of the less effective Seven Dwarves: Sleepy, Bashful or Dopey.
Listen more carefully. Choose battles more wisely. Avoid insulting people accidentally. Think more generously. Argue more productively. Repair relationships worth repairing (and stop trying to fix the Hindenburg). Use humor as a salve and not a hammer. Make peace in your life, contribute to a more cohesive family, community, workplace and society.
Speechwriters who do want to use their peculiar place in an organization for max impact should watch Stephen Miller, if only from a safe distance, and through a set of high-powered binoculars.

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