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Author: Mike Long

Writers who worry about style more than substance think they’re going to make a career out of cool. It never works
Here’s a GEICO commercial you’ll never see: INT. OFFICE – DAY ANNOUNCER Our proprietary actuarial calculations help us pinpoint risk more precisely than other insurance carriers. Moreover,...
Most great writers aren’t great successes, as the world counts success. Write anyway.  A few weeks ago* my son and I drove down to Richmond to see...
In America, we engage in frivolous rhetoric because we can afford to. That’s not a boast. That’s a failure of character. It’s along these lines: The comedian...

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