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Josh Bernoff

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Featured Writers, Free(lance) Advice

10 Reasons why Ghostwriters Are (Often) So Expensive

Gotham friend Josh Bernoff gives 10 reasons why a quality ghost is worth the price.
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Pros on Prose

Is your idea book-worthy? Ask these 11 questions to make sure.

It’s easy to tell people “I have a book idea.” But before you invest your time in writing, you need to make sure that idea is powerful...
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Pros on Prose

Is writing a book your New Year’s resolution? Better read this first.

This is the year! 2019. Are you going to write a book this year? If all you have is burning desire and willpower, you will fail. You...
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Publishing Advice

About Your Book Idea: Do You Need an Editor, a Ghostwriter, or Therapy?

Last night, I was talking to an established author who is helping out a couple friends who want to write a book. “They have a great story...
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Free(lance) Advice

Content Marketing is Good for Your Soul — And Your Company’s Too

Content marketing is a way to drive traffic to your site, get leads, and generate business, right? Well, sure. But if that’s all it is, it’s just...
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Free(lance) Advice

Newsjacking and Other Fruitful Sources of Content Marketing Ideas

“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the...
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Pros on Prose

The 10 Vital Strategies of a Great Editor

Being a great editor is hard. You must at once be naive and wise, omniscient and humble, impatient and implacable, sympathetic and uncompromising. You must think like...

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