Every time you get a chance to have a conversation, grab it with both hands. If you don’t win the work this time around, at least you’ve set yourself up for success the next time.
Seasoned ghostwriters know a secret: Writing is the easy part. It’s everything else which consumes most of our time. Lest we be perceived as overly inquisitive or insufficiently independent, we hesitate to ask a critical question: “How many people will need to approve this text”?