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Pros on Prose


A Proven Technique To Change More Minds

Posted: February 16, 2018 | By:

Here’s a GEICO commercial you’ll never see:

INT. OFFICE - DAY

ANNOUNCER

Our proprietary actuarial calculations help us pinpoint risk more precisely than other insurance carriers. Moreover, our efficient system of claims assessment increases the number of damaged cars our employees can inspect in a day. Finally, our automation reduces the cost of...

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Expert Q & A


Interview With Founder Of Gotham Ghostwriters, Dan Gerstein

Posted: February 14, 2018 | By:

1. Dan, what led you to launch Gotham Ghostwriters?

Like a lot of entrepreneurs, I stumbled across an unmet need in the marketplace after I moved to New York several years ago. There was a tremendous demand for great writing, especially among thought leaders. There was also a terrific supply of elite freelance writing talent out there. But there was no place or way for them to find each other. So...

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Free(lance) Advice


Why Are Speakers Afraid of Speechwriters?

Posted: January 29, 2018 | By:

At a Professional Speechwriters Association seminar in Chicago last week, another speechwriter asked me: How do I animate and effervesce my wooden, flat speaker?

Bring in a speaking coach, I told her.

I'm sick of telling speechwriters that.

Speaking coaches can polish a rough speaker, but teaching a stiff speaker to act animated is like tying ropes...

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Pros on Prose


What Makes A Political Speech Boring?

Posted: January 15, 2018 | By:

New York Mayor Bill De Blasio isn’t pleased with the speeches he is reading, we learn from recently released City Hall emails, reported in the New York Post.

Who’s to blame? De Blasio’s speechwriters, he says. From the Post: 

In particular, de Blasio raged at underlings after a speech about his Mayor’s Fund to Advance New York City that apparently had his audience paying more attention to their watches than to him. …

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Free(lance) Advice


Newsjacking and Other Fruitful Sources of Content Marketing Ideas

Posted: January 2, 2018 | By:

“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset.

Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is...

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