It’s not a complaint one often hears about CEOs. But when it comes to CEO communication, it’s true: CEOs don’t know what they want.
I know this now.
And it’s useful knowledge to have.
I spent two straight days (and two serious nights) with some of the leading executive communication thinkers, practitioners and researchers at the CEO Communication Summit, convened by the Professional Speechwriters Association last week in Montreal.
Some speechwriters might have resented it when I criticized Jon Favreau and Lovett for what I saw as the glib, snarky style the former Obama speechwriters showed on an appearance on The Stephen Colbert Show, back in April.
Does the head of the Professional Speechwriters Association condemn his flock to the back pasture? Once a speechwriter, always a monk—is that it?
My thinking on the...
Anyone working freelance in today’s publishing industry is in a double bind. (And you can be forgiven if you feel doubly blindsided, too.)
Not only is a first-rate ghost, an editor, a freelance writer of any kind expected to be up to speed on industry issues, changes, developments, and trends, but she or he is also expected to hit deadlines and contribute the kinds of ideas that in-house teams have handed to them by their managements and support teams.
“People need to be reminded,” said Samuel Johnson, “more often than they need to be instructed.”
Commencement speakers struggle to come up with a speech, when “everything’s already been said.” Keynote speakers wonder what they can tell people that "they don't already know."
But everything hasn’t been said by you, at this moment in history, to the audience gathered today.
And more importantly: Whatever...
Most great writers aren't great successes, as the world counts success. Write anyway.
A few weeks ago* my son and I drove down to Richmond to see Americana singer-songwriter Caleb Caudle, a guy I’d heard only on the Internet. He is living the typical musician’s life, friending fans on Facebook, recording and releasing music on his own, and driving from gig to gig. He was playing...
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