At Gotham, we like to say we’re sherpas on the Mount Everest of book publishing, guiding our clients from an idea to a manuscript to a published book. This means that we not only help our clients understand the range of available and appropriate paths to publication, but also connect them with the best possible partners for their priorities when it comes to marketing and PR specialists who can support a successful book launch.
Our one guiding principle: To get the most bang for their buck, authors must recognize that writing the book is only half the job. The other half is marketing it. To this end, we created Book Marketing Minibar, a new author-education series to help our clients, largely first-time authors, understand the various players on the book marketing and PR landscape and how their respective services dovetail.
Hosted by Gotham President Alison Schwartz, these free, recorded episodes are about 30 minutes apiece, with the first batch featuring experts in each of these marketing disciplines:
- Amazon Strategy, with Steve Sarner, SVP and Director of Author Success at ShelfLife
- Digital Marketing, with Josh Schwartz, Founder of Pubvendo
- Social Media for Authors, with AJ Kumar, Founder of The Limitless Company
Thanks to Steve, Josh, and AJ for their time, expertise, and insights to help us launch this new series. Watch this space for more details and announcements about future episodes in the series.
