Are there too many books? With the number of self-published titles with ISBNs topping 2.6 million in Bowker’s latest research, many literary lions seem to think so. For example, best-selling author Bill Bryson recently voiced concern to The Times of London after judging the Nero Gold book award, when he complained that too many people are publishing.
From where we sit, this is the wrong question to be obsessing about. The self-publishing genie is not going back in the bottle, and the number of books will only continue to grow in the future.
Moreover, the clear majority of those 2.6 million authors are not writing books primarily to make money from sales or win awards, but as a means to a larger end, such as building their brand or credentialing their expertise. The main thing every author, and those who serve them, should ask is: How do you produce a book that can stand out and add value to you and your audience.
Three-Point Approach
We advise a three-point approach, as a standout book requires quality, authority, and community.
- Quality involves a distinct idea/story and supporting material that will differentiate your book from generic and AI slop.
- Authority is all about speaking to your unique value proposition as an expert, and delivering information that is meaningful. What is meaningful? Simon & Schuster CEO Jonathan Karp offered his definition in an interview: “As we search for meaning in the chaos and joy amid the sadness, the books we champion will serve as a beacon and a balm.”
- Community involves adding value for your readers. It means that, even before your book is published, you’ve started building a connection with people who are moved by your area of expertise.
We at Gotham Ghostwriters are ready to help authors who want to succeed in a sea of books. Before you’re ready to start writing, please get in touch.
