[Case Study] ‘The Horseshoe Virus’: An Immigration Policy Title Ideally Suited for RealClear Publishing
Former Arizona state senator Bob Worsley uncovers the surprising beginnings of modern anti-immigration sentiments in his book, The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America.
What is the “Horseshoe Virus”?
The “Horseshoe Virus” is the spread of racist and nationalist ideas coming from groups within both Democrat and Republican parties. Bob Worsley focuses on how far-left activists shape far-right policies, reveals how anti-immigration feeling rose to prominence in modern politics, and prescribes ways to bring America back from the brink of extremism.
- Set up for success by partnering with RealClear Politics and Gotham Ghostwriters and publish under the newly established RealClear Publishing imprint
- Make waves in the press with Worsley’s activism on immigration policy
- Pick a strategic publication date to capitalize on the 2020 election cycle and move quickly to launch title
RealClear Publishing is an imprint of Amplify Publishing, RealClear Politics, and Gotham Ghostwriters. RealClear Publishing was established with the goal of diversifying the conversation around politics. While traditional publishers only publish books by the political elite, RealClear Publishing works to bring out voices from educated thought leaders and respected individuals. RealClear Publishing authors retain full ownership of their copyright, receive 80% of the profits from sales, and have access to over 17 years of publishing expertise through the Amplify team.
When we started working on The Horseshoe Virus with Bob Worsley, we knew the collaborative style of RealClear Publishing was a perfect fit. Three heads are better than one, so we combined RealClearPolitics’ brand equity as a trusted platform for political news and commentary (and the massive audience they offer), Gotham Ghostwriters’ expert editorial and writing services, and our know-how when it comes to production, distribution, and marketing. The Horseshoe Virus is the product of partnership in action.
Going Viral and The Media Interest that Followed
While RealClear Publishing was working behind the scenes to get this book out there, Bob Worsley was getting attention for his well-timed op-ed in AZ Central titled, “A Response to the ‘Latter-day Saints for Trump’ Rally in Mesa, Arizona” in which he called for a return to the values of “truth, respect, honor, competency, freedom and concern for our fellow man.” He argued that “President Trump is the antithesis of so much the Latter-day Saints community believes.” The letter has gained media attention in the Los Angeles Times, Deseret News, KJZZ, AZ Family, and the Daily Mail.
With Worsley leading the Arizona Republican movement to pull away from Trump, we knew the timing of The Horseshoe Virus had to be just right. With Worsley so prominent, it only made sense that his call to return from far-right extremism would debut on the market in October, right before the November general election. Worsley’s voice in American politics has never been louder, and we’re pleased to present The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America.