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The Craft of Speech

September 18, 2024

NEW BOOK SHOWS HOW WE CAN ALL LEARN
FROM OBAMA’S SPECIAL SPEAKING SAUCE

As one of President Obama’s longest-serving speechwriters, our friend Terry Szuplat received a master class in connecting with and inspiring an audience. But even with that unique experience, he left the White House feeling the same discomfort with speaking in public that so many of us do.

So once Szuplat returned to civilian life, and was being invited to give speeches about his time in Obamaland, he pushed himself to overcome his fears and find his voice. 

In his new book Say It Well, which is being released this week, Szuplat documents his journey and the life-changing lessons he learned from President Obama in hopes of helping others find their own voice too. The result is an accessible and invaluable handbook full of concrete tips for crafting and delivering compelling speeches and presentations.

In advance of the book’s publication, we asked Terry to share some of the key insights he gained from his time collaborating with President Obama and how we mortals can apply them to become better speakers and communicators. You can read the full Q&A here.

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