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Creative Writing
Editorial Services
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Thought Leadership
Credentials
Our Network
Our Credits
Our Work
Client Testimonials
Press
For Writers
AI Study
AI Guidelines
For Writers
Courses
Gathering of the Ghosts
Awards
Andy Awards 2027
2025
2024
Eligibility and Rules
Blog
About
Why Gotham
Our Story
Our Process
Our Team
Contact
Resources
How to Hire a Ghostwriter
Ghostwriting FAQ
The Best Ghostwriting Agencies
Business Book ROI Study
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Tag: so what test
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The "So What?" Test: How to Write A Book Proposal That Interests Agents
“So what?” is one of four tests that agents and editors will apply to your book proposal. They want to know—and fast—why this book is unique, and...
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