Gotham Ghostwriters, the country’s premier ghostwriting agency, is looking for a dynamic storyteller and strategic thinker to continue expanding and enhancing the visibility, reach, and reputation of our business.
We are a small disruptive company in full growth mode. We have assembled the largest network of longform writing pros in the country — more than 3,200 book ghostwriters, speechwriters, whitepaper whizzes, and other assorted specialists. The depth and diversity of our network — along with our sterling reputation for delivering high-quality content and service — are attracting an expanding list of authors and thought leadership clients (Fortune 100 brands, top entrepreneurs, global advocates, etc.) who need expert help telling and selling their stories.
You are a driven, versatile, self-starter with a real passion for the written word, a deep knowledge of and interest in the publishing industry, and a strong entrepreneurial streak. You have a history of developing and leading social and digital strategies and executing successful initiatives with measurable results.
RESPONSIBILITIES:
We are looking to engage someone who will do for Gotham what we do for our clients: create engaging, insightful, value-adding content that showcases our authority, elevates our brand, and ultimately spurs premium clients to seek us out. The right person will revel in having a broad mandate to raise our brand awareness with our target markets – particularly C-suite leadership and the thought leadership universe — and generate high-value leads for our different practice areas.
This position will report directly to the CEO.
In particular, the Digital Communications Manager will be responsible for:
- Working with our CEO and practice leaders to shape editorial approach and creative voice for all digital and social communications, including LinkedIn, Twitter/X, Facebook, and email newsletters.
- Taking the lead, in a hands-on capacity, in developing the overall social-media strategy, with a heavy emphasis on newsletters and other events/channels that highlight our expertise. This includes our upcoming inaugural convention and awards program, slated for January 22, 2024.
- Creating high-value content on the topics of publishing, ghostwriting and collaboration, book writing, speechwriting, platform building, and thought leadership
- Proposing, implementing, and tracking ROI of social marketing campaigns
- Expanding Gotham’s audience and elevating our platform to reach prospective new clients.
- Managing the day-to-day distribution of original content via our own website/blog, social media platforms, and other distribution channels
- As requested, support CEO and COO on other traditional communications tasks, including writing and distributing announcements and press releases
QUALIFICATIONS:
Keys to success for this position are exceptional writing skills, strategic thinking, non-stop initiative, and being equally adept at working independently as well as part of a team. Specific requirements are:
- 3+ years of experience in a communications and/or digital marketing role within the publishing industry; and/or experience in publishing public relations;
- A proven track record of unique and compelling audience engagement campaigns and strategic messaging initiatives.
- Exceptional writing, communication, and storytelling skills
- Extremely detailed oriented
- A solid portfolio of digital comms materials that you produced, including a variety of marketing and comms assets, including blog posts, LinkedIn posts, newsletters, etc.
- Strong project management and prioritization skills and the ability to operate independently once strategy is set
- Proven experience with data-driven content and campaigns
- Expertise in WordPress, Google Analytics, LinkedIn and Facebook Ads, Canva, and other relevant platforms
STRUCTURE/LOCATION:
Spend time with us in the office if you like, especially as you ramp up. Remote works, too!
START DATE: September 15-October 15, 2023
COMPENSATION: $70-85/hour, depending on experience for up to 20-30 hours per month. Commissions for directly securing new business.
APPLICATIONS: Please submit cover letter and resume, as well as three examples of your digital comms work, with at least one example featuring the launch of a strategic initiative, to info@gothamghostwriters.com with “Digital Communications Manager” in the subject line.