Opportunities to make a healthy living are rapidly expanding and the old stigmas around ghostwriting are fast disappearing. But as much as our field is coming out of the shadows, there are still a lot of questions about how to capitalize on this moment.That’s why we decided to develop GHOSTMASTERS, a tailored professional development program that will leverage the insights we have gained from brokering nearly 1,000 collaborations over the past decade to help writers from all backgrounds make the most of ghosting as a career path.
Ten classes on the business side of ghostwriting. Each class will is approximately 45-50 minutes.
Adopting a business mindset is necessary if you want to adapt your existing writing skills in new, practical, incoming-generating ways.
Writers, journalists, authors, and communications professionals who want to accelerate their earning curve—by making income on the side or starting a small business.
Toni Robino hosts a series of engaging, conversational lessons taught by master instructors working professionally in the field of ghostwriting.
The curriculum includes 10 classes featuring candid conversations that comprehensively cover business fundamentals such as contracts, payment structures, and negotiations as well as more nuanced ghostwriting strategies on how to listen deeply, submerge your ego, and capture the author’s voice. Together, the ghosts will share best-in-class insights on how to get a successful ghostwriting practice off the ground.
By the end of the course, you’ll understand how to get started and what it takes to succeed.
Ghostmasters 101 is now offered via the Teachable platform.
Cost: $595
Determine your value proposition and comparative advantage, identify your target markets, and make the mind shift from employee or freelancer to business owner.
Figure out fees and fee structures and create processes and systems to streamline your business operations.
Shape your online presence, spread the word about your practice, and generate leads.
Identify where to find clients and how to engage them.
A basic primer on negotiating terms and protecting your interests (includes a sample contract). Explore the psychology of closing.
Earn and keep a client’s trust, from the first interview through the final chapter.
Learn the fine art of submerging your ego and capturing the author’s voice.
Develop an effective, repeatable approach that you can customize for your clients.
Gain an understanding of the publishing industry and the marketplace so you can help your clients choose the best publishing path for their books.
Acquire tips and tricks for developing book proposals that sell.
If you value high-quality writing and are seeking a partner you can trust with your ideas and stories, contact us to schedule a free phone consultation. We’ll be back to you within 24 hours.