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Category: Words to the Wise

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Words to the Wise

It’s Time to End the Myth of the Author as Auteur

Ever since the invention of the printing press and the rise of mass publishing, there has been a persistent myth that books are the product of the...
From Britney Spears to Your Maid of Honor, Everyone Can Benefit from Ghostwriters
Words to the Wise

From Britney Spears to Your Maid of Honor, Everyone Can Benefit from Ghostwriters

Everyone from Britney Spears to your maid of honor can benefit from professional ghostwriting — and The New York Times recognized that in recent weeks, featuring two...
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Words to the Wise

AI Writing: Humans Needed!

We’re all in the experimental stage of figuring out how to integrate AI into the writing, editing and content marketing process. While it can save time for...
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Words to the Wise

Don’t Fall Into This LinkedIn Trap 

As LinkedIn becomes increasingly relevant, questions about how to emerge as a thought leader on the platform have been on our clients’ (and millions of other users’)...
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Analysis, Words to the Wise

Ghostwriters Don't Always Need To Stay Behind the Screen

For years, authors told their big ideas and life stories working storytelling experts. Usually, those ghostwriters remained behind the scenes. That's changing.
Library of Books
Analysis, Words to the Wise

The Post-Covid Gig Economy: Just Another Glass Ceiling for Women?

Gotham's Director of Brand Strategy Georgina Levitt takes on the gender wage gap in the gig economy.
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Publishing News, Words to the Wise

The Atlantic Misses the Enterprise Publishing Boat

Rather than blaze their own path, The Atlantic decides to play it safe with Atlantic Editions
Library of Books
Words to the Wise

Words to the Wise Issue 4

Check out the fourth issue of Words to the Wise, our monthly round-up of the worlds of publishing and storytelling.

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