Gathering of the Ghosts 2025

Ghostmasters 101: How to Break into the Business of Ghostwriting

Josh Bernoff

Josh Bernoff is an expert on writing and business books. Book projects on which he has collaborated have generated over $20 million for their authors.

He is the author of “Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters – A Comprehensive Guide for Authors” (Amplify, 2023). Fifty successful authors have endorsed the book. Daniel Pink said “If you’re serious about writing a business book that matters, then look no further.”

Josh’s previous book was “Writing Without Bullshit: Boost Your Career by Saying What You Mean” (HarperBusiness, 2016). Toronto’s Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He is the coauthor of “Groundswell: Winning in a World Transformed by Social Technologies” (Harvard Business Press, 2008), which was a BusinessWeek bestseller. He has authored, coauthored, or ghostwritten nine business books.

He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. His author clients include Mitch Lowe, former Netflix cofounder and Redbox president; Kevin Tracey, CEO of the Feinstein Institutes for Medical Research; and Stefan Falk, former lead trainer at McKinsey. He has collaborated on more than 70 nonfiction books.
Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views.

He was formerly senior vice president, idea development at Forrester Research, where he spent 20 years analyzing technology and business. Josh also spent 14 years as an executive in successful startup companies in the Boston area.

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