Gathering of the Ghosts 2025

Ghostmasters 101: How to Break into the Business of Ghostwriting

Joanne Gordon

Joanne Gordon is an award-winning writing collaborator who helps leaders and creative thinkers elevate their voice. A former journalist at the New York offices of Forbes magazine, Joanne has collaborated on twelve books with multiple publishers, most recently Bag Man: The Story Behind the Improbable Rise of Coach (Harvard Business Press, 2025) with Coach’s longtime CEO, Lew Frankfort. In 2023, Joanne worked with former IBM CEO Ginni Rometty to write the Wall Street Journal bestseller Good Power. Joanne’s other books include New York Times bestsellers Onward and From the Ground Up with former Starbucks CEO Howard Schultz, and the award-winning bestseller Winners Dream, co-authored with former SAP CEO Bill McDermott. Her own book, Be Happy at Work: 100 Women Who Love Their Jobs, and Why, explores how women pursue fulfilling careers. She holds a master’s degree from Northwestern University’s Medill School of Journalism, and a B.A. in journalism from Indiana University, Bloomington. She lives in New York City.

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