Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Since launching over a decade ago, the firm has provided a wide range of services to help clients launch more than 250 books, enabling authors to build their brands, acquire more business customers, and increase book sales.
Weaving Influence now provides publishing services to authors, including editing, proofing, typesetting, cover design, indexing, title/subtitle selection and market research, strategic guidance for Amazon listings, and more. One client said: “I had no clue what that even involved [in book publishing]… The WI team clearly laid out the process with deadlines and expectations. The initial cover design examples helped me to envision the finished product, as did the interior design. They knew my style and matched it… the team at Weaving Influence has made what could be a difficult journey, an easy one to navigate.
Becky hosts the Book Marketing Action Podcast, ranked in the top 3% of podcasts worldwide, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand.
In April 2022, Becky published her first book with Berrett-Koehler Publishers: “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” "Reach" takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. In 2023, Reach received the prestigious Axiom Business Book award in the Advertising/Marketing/PR category.
In September 2025, together with two co-authors, Becky published her second book: "Beyond the Politics of Contempt: Practical Steps to Build Positive Relationships in Divided Times," which debuted as a #1 New Release on Amazon. The book highlights the reality of the exhausted majority in America — and offers practical strategies to reconnect, rebuild trust, and lead with respect.
Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.