Business Book ROI Study

Ghostmasters 101: How to Break into the Business of Ghostwriting

Alison Schwartz

Alison Schwartz

Alison Schwartz is the President of Gotham Ghostwriters, where she leads the client experience, including new author initiatives around marketing, thought leadership development, and other complementary services necessary for a successful book launch.

Read the January 2026 promotion announcement here.

Previously, Alison worked as COO of Gotham Ghostwriters and as COO at LUMBERYARD Center for Film & Performing Arts, Co-Founder & Editorial Director of Lulu, and at ICM (now CAA), where she worked for the legendary literary agent Amanda Urban and represented her own clients, largely focusing on nonfiction.  Born in Toronto, Alison has a BA from McGill University and MA from Oxford University.

She lives in NYC with her husband and daughter and has serious plans for a new dog.  She sits on the board of Start Lighthouse, Inc., a non-profit organization dedicated to addressing the childhood literacy crisis in the Bronx.

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