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Creative Writing
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Thought Leadership
Credentials
Our Network
Our Credits
Our Work
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Press
For Writers
AI Survey
For Writers
Gotham Ghostmasters
Gathering of the Ghosts
Awards
2025
2024
Eligibility and Rules
Blog
About
Why Gotham
Our Story
Our Process
Our Team
Contact
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Sally Collings
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Inside the Agent–Ghost Dynamic: Four Truths from the Gathering of the Ghosts
At this year’s Gathering of the Ghosts conference in New York City, one of the liveliest sessions tackled a relationship that can make or break a book...
Publishing Advice
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Writing Advice
The "So What?" Test: How to Write A Book Proposal That Interests Agents
“So what?” is one of four tests that agents and editors will apply to your book proposal. They want to know—and fast—why this book is unique, and...
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