Business Book ROI Study
Gathering of the Ghosts 2027
Embrace AI as a “power tool” and leverage your experience with the right techniques.
Technically proficient professional writers are now using AI to better execute their most challenging tasks: to quantitatively capture the voice of a client, to better match the expectations of diverse audiences, and to significantly expand a writer’s ability to plan, research, brainstorm, and organize not only documents but also workflow itself.
The most effective writers are using AI to grow their abilities across disciplines and genres. Imagine maintaining a truly consistent voice across tens of thousands of words, detailed comparisons of alternative structures, hardcore testing of arguments from diverse points of view, and knowing how to extract a truly unbiased opinion on style and perspective.
15 More AI Bangers in 15 Minutes is available on-demand on Thinkific, and offers techniques for using AI to make writing more consistent, engaging, and personal. Satisfy your clients and your readers in ways you can measure and share – no theory, no ramp-up. Just the how-to tips for a breakthrough technology.
AI doesn’t have to be a shameful shortcut.
Practical instruction to get started with AI or to level up your existing use of the technology.
The mini-course offers 15 specific, tool-in-hand techniques :
9 for sharpening style
6 for strengthening content
1 bonus techniques that improves both at once
This course is practical, strategic, and unapologetically actionable.
AI is changing fast, and the most powerful advantages for writers aren’t coming out of the lab. They’re coming from professional writers who are creating new techniques as the technology advances.
Instructor Michael Long is a published author and ghostwriter who spent the first decade of his career writing code. He uses AI on a daily basis. These are the techniques he’s learned and developed from the kind of writing work professionals do every day.
This course is for professional ghostwriters, executive communicators, speechwriters, collaborators, authors, anyone serious about their writing profession.
Ideal for graduates of Ghostmasters 201, or any writer already using AI who wants a tighter, more technical toolkit.
Some AI experience recommended.
No technical experience necessary.
Veteran ghostwriter and technologist Mike Long hosts this short-n-snappy instructional session.
Mike Long is a speechwriter, author, and past director of writing for Georgetown University’s graduate public relations program, where he has taught for nearly twenty years. He has written for members of Congress, U.S. cabinet secretaries, governors, CEOs, and presidential candidates, and is the co-author of The Molecule of More, an international bestseller on neuroscience. Trained as a physicist, he wrote code before he wrote speeches, which gives him an unusual ability to explain how AI actually works, without the jargon.
He was also, for a long time, one of the writing community’s most vocal AI skeptics. But once he dug in, his productivity and income increased. He now uses it daily and teaches it the way he teaches everything: show early success, build from there, and make sure every session ends with something you can actually use.