Marketing and Closing for Ghostwriters: How will clients find you in a world where web search itself is turning inside out? And once they find you, how can you distinguish the time-wasting looky-loos from the serious buyers? Our panel of successful ghosts will share clever strategies for visibility, positioning, content marketing, publicity, lead generation, qualifying, and discovery.
Moderator: Kevin Anderson, CEO, Kevin Anderson & Associates
Panelists: Becca Grischow, Founder, Beegriz Writes; Jeff Raderstrong, Founder, Writestrong LLC; Marcia Layton Turner, Founder/Executive Director, Association of Ghostwriters
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The Hybrid and Self-Publishing Landscape: In last year’s survey of business authors, only one-third worked with traditional publishers; among hybrid-published books, more than half showed a profit. To realistically advise clients, ghosts need a solid grounding in traditional, hybrid, and self-publishing models. You’ll hear how to pick an effective publishing model, why hybrid publishing is exploding, and how to tell the dependable partners from the charlatans in a rapidly diversifying publishing landscape.
Panelists: Katya Fishman, Founder/Business Coach, EndeavorInk; Leslie Miller, Co-Founder/CEO, Girl Friday Productions; Naren Aryal, CEO/Publisher, Amplify Publishing Group; Rohit Bhargava, Founder, Ideapress Publishing