Josh Bernoff, a former Vice President of Idea Development at Forrester Research and one of the nation’s leading experts on collaborative writing, is leading the development and execution of the survey. Learn more at bernoff.com
Gotham Ghostwriters CEODan Gerstein, who conceived the Business Book ROI Study, is once again serving as a strategic advisor on this project, including on the direction and development of the survey, recruitment of survey participants, the framing of the report on the key findings, and the communication strategy for disseminating the results.
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