Business Book ROI Study
Ghostmasters 101: How to Break into the Business of Ghostwriting
Professional writers need to know how to use it—practically, professionally, and profitably.
This short-‘n-snappy, learn-at-your-own pace session is designed for professional writers who want to familiarize themselves with AI a force multiplier for judgment, clarity, persuasion, and workflow efficiency.
Artificial Intelligence is not replacing ghostwriters. It is elevating and separating professionals from the rest of the industry. To thrive, you must understand what AI can genuinely do for your workflow, where it will fail you if you’re not careful, how to preserve your client’s voice, and how to integrate these tools in a way that makes you more productive, more competitive, and more valuable.
Practical instruction to get started with AI or to level up your existing use of the technology.
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AI is changing fast, and the writers who will have a real advantage are the ones who learned to use it with skill, judgment, and intention.
This on-demand course gives you a necessary introduction to the range of tools on the market and the confidence to start using them.
This course is practical, strategic, and unapologetically actionable.
This course is for professional ghostwriters, executive communicators, speechwriters, collaborators, authors, anyone serious about their writing profession.
For professional writers at every level of AI experience—skeptics, curious beginners, and writers already experimenting who want to go deeper.
No technical experience necessary. All levels welcome.
Veteran ghostwriter and technologist Mike Long hosts this stand-alone instructional session.
Mike Long is a speechwriter, author, and past director of writing for Georgetown University’s graduate public relations program, where he has taught for nearly twenty years. He has written for members of Congress, U.S. cabinet secretaries, governors, CEOs, and presidential candidates, and is the co-author of The Molecule of More, an international bestseller on neuroscience. Trained as a physicist, he wrote code before he wrote speeches, which gives him an unusual ability to explain how AI actually works, without the jargon.
He was also, for a long time, one of the writing community’s most vocal AI skeptics. But once he dug in, his productivity and income increased. He now uses it daily and teaches it the way he teaches everything: show early success, build from there, and make sure every session ends with something you can actually use.
Start with the full, honest picture: what AI can genuinely do for working writers, where it falls short, how to choose between available tools, and what’s actually happening when you use them. Jargon-free, skeptic-welcome, hands-on from the first hour.
Use AI as a developmental editor, a structural sounding board, and a research assistant—with prompting frameworks, the three-pass editing method, and fact-checking protocols that protect you and your clients.
The hardest part of AI for professional ghostwriters: protecting your client’s voice while using tools that tend toward the generic. Master techniques for style preservation, tonal consistency, and audience calibration, and learn to prevent the “AI-isms” that signal a writer who’s checked out.
Build a personal AI integration strategy for your real practice. Tackle the professional and ethical questions directly: what to tell clients, how to think about disclosure, what responsible use actually means for ghostwriters.
An open, two-hour session to bring real work, real problems, and real questions. The kind of conversation you can’t get from a course without a live instructor.