Category: Publishing Advice

Publishing House vs. Self-Publishing: 3 Things to Consider

Posted: March 16, 2018 | By:

I speak with people all the time who are hoping to publish a non-fiction book but don’t know how to get started.  One of the first things I ask is whether they’ve considered going with a traditional publishing house or self-publishing.  There are a variety of pros and cons to both routes and the best choice truly depends on the author’s situation and goals.  Some people know this already, but most people don’t know that it...

[Read More]

How Understanding Marketing Can Help You Land A Book Deal

Posted: October 12, 2017 | By:

Probably the biggest mistake an aspiring author can make is assuming that their only job is to write a good book. That's only step one. Then you have to market it. Marketing and publicity have always been integral to a book's success, but, increasingly, publishers are depending on authors to do most of the grunt work. "Well, that's annoying!" you're probably thinking. I agree. It sucks. It would be great if writers could just write and have their work...

[Read More]

Overcome This Fear to Write a Breakthrough Business Book

Posted: October 5, 2017 | By:

Whether you're working on a book, a case study, or a business proposal, fearing the feedback of an editor is a reality that many writers face. While it's true that you're putting yourself in a position of vulnerability by opening up your work for this early feedback, it's important to remember that your editor is a partner. Here are a few points about working with an editor to make the idea a bit easier to swallow.

[Read More]

Making the Most of Your Ghosting: A Business Blueprint for Success

Posted: February 10, 2017 | By:


All professional writers share the challenge of creating a profitable business around their passion. Ghostwriters often have the added challenge of not being able to discuss or share the work they have done for their clients because of the terms of ghostwriting nondisclosure agreements. (Which is probably why you never hear about any conferences for ghostwriters—what could anyone talk about?)

I had started out well enough. I’d...

[Read More]

“YOU’RE HIRED!”: How the Best Ghostwriters Get the Job

Posted: January 23, 2017 | By:

Since I became a freelance ghostwriter and editor in 2002, I've had the privilege of working on more than 250 books across a wide range of genres, both fiction and nonfiction. Each time, I had to convince my potential client that I was the right guy for the job. Sure, credentials and experience play a large role, but winning each author’s confidence—assuring them that their project will be in great hands if they hire you—demands more than just a solid resume. You must also...

[Read More]

The Most Important Content Trend for 2017

Posted: January 16, 2017 | By:


Content, like fashion, is impacted by trends and culture. While the fundamentals of good content don't waiver much, the ideal tone or presentation of a message will evolve along with the tastes of its audience.

[Read More]

Tucker Max and GG on Finding the Perfect Ghostwriter

Posted: September 16, 2016 | By:

Gotham Ghostwriters

Last week author and entrepreneur Tucker Max featured an ambitious post on the blog for his independent publishing company Book in a Box called "The Complete Guide to...

[Read More]