Category: Pros on Prose

The Speechwriter’s Pipe Dream: Writing Our Own Job Description

Posted: March 24, 2017 | By:

In this space a couple of weeks ago, an outsider might have thought speechwriters were complaining about the unreasonable—or unreasonably numerous—demands that organizations place on them.

As a speechwriter these days, “you write, you relationship, you gap-fill, you verify,” I quoted a speechwriter as saying. “Thinking, reading, expanding, learning is done on your...

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PSA: Keep Your Day Job

Posted: March 9, 2017 | By:

0-O8BWIBOg-1_SIazRMerritt Tierce has a great name but it doesn’t begin with J, so I’m a little unclear as to why she assumed she could make a living out of writing.

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One Simple Question: An Old Pro’s Ultimate Key to Powerful Communications

Posted: February 2, 2017 | By:

BioHands down it was the greatest writing lesson in my illustrious almost thirty years in the journalism/publishing business. It was just one simple sentence of sage advice from an old, wily tabloid editor.

It changed my career and my life. And it just might improve the power of every single thing you say, you write and you communicate in any way.

I was a thirty-year-old rewrite editor at the Globe, the infamous tabloid that was making headlines at the time for...

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To slip the surly bonds of speechwriting

Posted: January 27, 2017 | By:

David Murray

You're doing your job. But are you doing your job?

As we read every week in The Executive Communication Report, executive commuincation professonals are hired to "prepare speeches and other communication materials for senior executives."

Some exec comms pros see their jobs as bigger than that. They think they should slip the surly bonds of C-suite messaging, and...

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“YOU’RE HIRED!”: How the Best Ghostwriters Get the Job

Posted: January 23, 2017 | By:

Since I became a freelance ghostwriter and editor in 2002, I've had the privilege of working on more than 250 books across a wide range of genres, both fiction and nonfiction. Each time, I had to convince my potential client that I was the right guy for the job. Sure, credentials and experience play a large role, but winning each author’s confidence—assuring them that their project will be in great hands if they hire you—demands more than just a solid resume. You must also...

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Milo Can You Go?: Editing Across the Aisle

Posted: January 6, 2017 | By:


Last week news broke that controversial internet commentator and Breitbart News editor Milo Yiannopoulos had received a $250,000 advance from Simon & Schuster for his forthcoming book Dangerous. The deal sparked outrage among readers and those within the publishing community who accused S&S of pedaling the views of a hatemonger and attempting to...

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Gotham Ghostwriters’ Favorite Books of 2016

Posted: December 21, 2016 | By:

Every December, dozens of news and entertainment websites release their best books of the year lists and 2016 was no exception. As a community of writers and editors, we love reading...

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The Spooky Side of Stories

Posted: November 20, 2016 | By:

David Murray

One of the few downsides of being immersed in rhetorical theory every day all day is that the amorality of it gets on your clothing, and you have to wash it off.

Speechwriters know that audiences are persuaded by various techniques whether they're employed by defenders of democracy or demagogues—or demagogues posing as defenders of democracy. As we've relearned through the collapse of the story-fueled reputation of the med-tech firm...

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Finding Your Perfect Ghost Match

Posted: October 30, 2016 | By:

Toni Robino

Editor's Note: One of the first questions our agency gets asked is how we go about matching our clients with the right writer. What are the main ingredients to picking the perfect pairing?

Today we feature some expert answers and inside insights from one of our favorite ghosts.

When you work with the right writer, you co-create a book you’re proud to call your own, a book that captures your true voice and brings your...

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Bad Writing Is No Badge of Honor

Posted: October 24, 2016 | By:

I am a reader first. Then a writer. Then an editor.

I’ve been thinking about the relationship amongst these identities because they are so intertwined. Reading is what made me want to write. Writing forced me to understand how to edit. Learning how to edit enabled me to become a better and more critical reader.

I’ve also been thinking about the relationship amongst these identities because I’ve been reading a wonderful little tone poem of a book by Vernon...

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