Content Marketing is Good for Your Soul — And Your Company’s Too
Content marketing is a way to drive traffic to your site, get leads, and generate business, right? Well, sure. But if that’s all it is, it’s just inside-out advertising.
No, I think there’s more to it than that.
What’s the Difference Between Story and Narrative? And Why It Matters to You
Story vs Narrative.
This one distinction forms the basis of all our workshops, client work, and even my next book in the making:
And here’s why —
Story, in its simplest form, is about a character and the things that happen to them. As author Michael Lewis defines it, “a story...
Ghostwriting Compensation: Too Much or Too Little?
Both potential clients and fellow ghostwriters are uncertain about ghostwriting fees. Clients always want to know what the ranges are. Fellow ghostwriters always feel they are not charging enough or perhaps they are charging too much. It’s all a muddle.
I wish there was more transparency in the fees ghostwriters charge. Very few ghostwriters I know of list fees on their web sites. My own blog on ghostwriting was recently selected by...
Why Are Speakers Afraid of Speechwriters?
At a Professional Speechwriters Association seminar in Chicago last week, another speechwriter asked me: How do I animate and effervesce my wooden, flat speaker?
Bring in a speaking coach, I told her.
I'm sick of telling speechwriters that.
Speaking coaches can polish a rough speaker, but teaching a stiff speaker to act animated is like tying ropes...
Newsjacking and Other Fruitful Sources of Content Marketing Ideas
“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset.
Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is...
How To Become A Ghostwriter
I believe in ghosts.
Oh, not in the eerie, see-a-form-pass-through-walls-and-get-your-socks-scared-off sense, or in those apparitions who leave green, gelatinous goo all over your person after they rush through you in the hallway.
No, I believe in a different sort of ghost, mainly because I am one. I am a ghost who writes material for someone else, while remaining completely invisible. Living inside my phantom presence for nearly 15 years has taught me a few things. If you happen to believe in the same ghosts that I do, and are, perhaps, considering a transformation into one...
The Sin of Omission and Lack of Specificity in Writing Credits
A talented younger friend attempting to make a transition from campaign communications consultant to building a full-time business as an executive communications consultant called the other day seeking advice. He had been “layered over” on a major CEO speech project by another writer considered to be a “better fit,” he was told. While still on the project, and still on retainer, he is now a subordinate.
My friend’s specific writing...
Introducing Write About Now: A New Podcast for Wordsmiths
We want to flag a new podcast that will be of particular interest to our community of word people. This month Jonathan Small, a member of the GG network, launched "Write About Now,” a series to help connect, educate, and entertain anyone working in the writing field. And we mean anyone. "Write About Now" features...
Last Minute Tax Tips for Ghostwriters
There’s something funny about being a ghostwriter: While you might be great at writing and capturing your client’s voice, ghosting also has a business side. Earning an income as a ghostwriter means dealing with tax issues each year (and each quarter when you have estimated payments!).
I know about this firsthand. Besides my work as a ghostwriter, I also run Almost Millions, a personal finance site for freelancers...