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Pros on Prose


All That A Speech Can Say

Posted: March 30, 2018 | By:

‘There comes a time when patience is no longer a virtue.’ These seventy-year-old words hovered over the dunes during a misty run along the North Sea coast. It was a Tuesday morning in October. Green leaves turned into brown. In the silence I pondered the words Prime Minister Louis Beel solemnly spoke to the Dutch people in 1947. Words that prepared our small country for war in Indonesia — police actions as they where...

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Publishing Advice


Publishing House vs. Self-Publishing: 3 Things to Consider

Posted: March 16, 2018 | By:

I speak with people all the time who are hoping to publish a non-fiction book but don’t know how to get started.  One of the first things I ask is whether they’ve considered going with a traditional publishing house or self-publishing.  There are a variety of pros and cons to both routes and the best choice truly depends on the author’s situation and goals.  Some people know this already, but most people don’t know that it...

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Free(lance) Advice


Ghostwriting Compensation: Too Much or Too Little?

Posted: March 9, 2018 | By:

Both potential clients and fellow ghostwriters are uncertain about ghostwriting fees.  Clients always want to know what the ranges are.  Fellow ghostwriters always feel they are not charging enough or perhaps they are charging too much. It’s all a muddle.

I wish there was more transparency in the fees ghostwriters charge. Very few ghostwriters I know of list fees on their web sites. My own blog on ghostwriting was recently selected by...

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Literary Events


Virginia Festival of the Book to Host Dan Gerstein

Posted: March 5, 2018 | By:

The 2018 Virginia Festival of the Book has confirmed it will host Dan Gerstein, our very own founder and president, at the Omni Hotel Monroe Room on March 24th at 4:00 pm.

Gerstein will participate as a panelist in the program “Ghostwriting: The joys of NOT writing your next bestseller” discussing the role ghostwriting plays in today’s publishing market, why it is so prevalent, and how it can be used to an...

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Pros on Prose


A Proven Technique To Change More Minds

Posted: February 16, 2018 | By:

Here’s a GEICO commercial you’ll never see:

INT. OFFICE - DAY

ANNOUNCER

Our proprietary actuarial calculations help us pinpoint risk more precisely than other insurance carriers. Moreover, our efficient system of claims assessment increases the number of damaged cars our employees can inspect in a day. Finally, our automation reduces the cost of...

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Expert Q & A


Interview With Founder Of Gotham Ghostwriters, Dan Gerstein

Posted: February 14, 2018 | By:

1. Dan, what led you to launch Gotham Ghostwriters?

Like a lot of entrepreneurs, I stumbled across an unmet need in the marketplace after I moved to New York several years ago. There was a tremendous demand for great writing, especially among thought leaders. There was also a terrific supply of elite freelance writing talent out there. But there was no place or way for them to find each other. So...

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Free(lance) Advice


Why Are Speakers Afraid of Speechwriters?

Posted: January 29, 2018 | By:

At a Professional Speechwriters Association seminar in Chicago last week, another speechwriter asked me: How do I animate and effervesce my wooden, flat speaker?

Bring in a speaking coach, I told her.

I'm sick of telling speechwriters that.

Speaking coaches can polish a rough speaker, but teaching a stiff speaker to act animated is like tying ropes...

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Pros on Prose


What Makes A Political Speech Boring?

Posted: January 15, 2018 | By:

New York Mayor Bill De Blasio isn’t pleased with the speeches he is reading, we learn from recently released City Hall emails, reported in the New York Post.

Who’s to blame? De Blasio’s speechwriters, he says. From the Post: 

In particular, de Blasio raged at underlings after a speech about his Mayor’s Fund to Advance New York City that apparently had his audience paying more attention to their watches than to him. …

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Free(lance) Advice


Newsjacking and Other Fruitful Sources of Content Marketing Ideas

Posted: January 2, 2018 | By:

“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset.

Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is...

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Company Update


Job Opening: Managing Director, Bookwriters Group

Posted: December 8, 2017 | By:

Our agency is looking for a publishing professional to lead and grow our book writing practice.

 

This position is ideally suited for a literary agent or entrepreneurial editor who is already versed in the art of smart content and eager for a new challenge with high-reward potential.

 

Below is the full job description.

 

If you are interested in being considered for this position, please...

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