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Author: Mike Long

A Proven Technique To Change More Minds

Posted: February 16, 2018 | By:

Here’s a GEICO commercial you’ll never see:

INT. OFFICE - DAY

ANNOUNCER

Our proprietary actuarial calculations help us pinpoint risk more precisely than other insurance carriers. Moreover, our efficient system of claims assessment increases the number of damaged cars our employees can inspect in a day. Finally, our automation reduces the cost of...

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What to Do When You Doubt Your Talent

Posted: May 26, 2017 | By:

Most great writers aren't great successes, as the world counts success. Write anyway. 

A few weeks ago* my son and I drove down to Richmond to see Americana singer-songwriter Caleb Caudle, a guy I’d heard only on the Internet. He is living the typical musician’s life, friending fans on Facebook, recording and releasing music on his own, and driving from gig to gig. He was playing...

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It’s Not as Bad as You Think

Posted: May 5, 2017 | By:

In America, we engage in frivolous rhetoric because we can afford to. That’s not a boast. That’s a failure of character. It's along these lines: The comedian Chris Rock said, “If a homeless person has a funny sign, he hasn’t been homeless that long. A real homeless person is too hungry to be funny.”

I say a nation that was really hurting for themselves or others wouldn’t spend any time calling the other half names. They’d get serious and do whatever it...

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