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Author: Josh Bernoff

Is your idea book-worthy? Ask these 11 questions to make sure.

Posted: February 15, 2019 | By:

It’s easy to tell people “I have a book idea.” But before you invest your time in writing, you need to make sure that idea is powerful enough to build a book on.

Here are 11 questions to ask yourself before you exert significant effort towards becoming a nonfiction author. If you can’t answer these with a firm and confident “Yes!”, then you’d better work on the idea before you work on the book.

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Is writing a book your New Year’s resolution? Better read this first.

Posted: January 4, 2019 | By:

This is the year! 2019. Are you going to write a book this year?


If all you have is burning desire and willpower, you will fail. You need a plan.

This is that plan. (While this plan is designed for non-fiction, much of this advice may help fiction writers as well.)

Here’s what not to do: start writing....

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About Your Book Idea: Do You Need an Editor, a Ghostwriter, or Therapy?

Posted: September 7, 2018 | By:

Last night, I was talking to an established author who is helping out a couple friends who want to write a book. “They have a great story but they aren’t sure if they need an editor or a ghostwriter,” he said. That’s a pretty good question. If you’re an emerging thought leader and think you have a book in you, I’ll answer that question for you today.

First off, let’s get this straight. There are any number of services that will sell...

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Content Marketing is Good for Your Soul — And Your Company’s Too

Posted: May 9, 2018 | By:

Content marketing is a way to drive traffic to your site, get leads, and generate business, right? Well, sure. But if that’s all it is, it’s just inside-out advertising.

No, I think there’s more to it than that.

I’m considering this as I prepare for three upcoming conferences. Starting tomorrow, May 2, I’ll be at the 

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Newsjacking and Other Fruitful Sources of Content Marketing Ideas

Posted: January 2, 2018 | By:

“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset.

Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is...

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The 10 Vital Strategies of a Great Editor

Posted: August 15, 2016 | By:

Josh Bernoff

Being a great editor is hard. You must at once be naive and wise, omniscient and humble, impatient and implacable, sympathetic and uncompromising. You must think like a reader, like a writer, and like yourself.

Here are 10 vital strategies to master the contradictions of being a great editor.

1. Critique as a reader, not as...

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