The Speechwriter’s Pipe Dream: Writing Our Own Job Description
In this space a couple of weeks ago, an outsider might have thought speechwriters were complaining about the unreasonable—or unreasonably numerous—demands that organizations place on them.
As a speechwriter these days, “you write, you relationship, you gap-fill, you verify,” I quoted a speechwriter as saying. “Thinking, reading, expanding, learning is done on your...
To slip the surly bonds of speechwriting
You're doing your job. But are you doing your job?
As we read every week in The Executive Communication Report, executive commuincation professonals are hired to "prepare speeches and other communication materials for senior executives."
Some exec comms pros see their jobs as bigger than that. They think they should slip the surly bonds of C-suite messaging, and...
The Spooky Side of Stories
One of the few downsides of being immersed in rhetorical theory every day all day is that the amorality of it gets on your clothing, and you have to wash it off.
Speechwriters know that audiences are persuaded by various techniques whether they're employed by defenders of democracy or demagogues—or demagogues posing as defenders of democracy. As we've relearned through the collapse of the story-fueled reputation of the med-tech firm...